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Michael Kesselman
@mek
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Campaigns
Team member
67% of Gen Xers and 75% of baby boomers say that when they find a product they like, they tend to become repeat buyers
Impact: Positive
Comments: LTV can be high if you can attract affordably
Nike releases "Cruiser" brand with a flexible heel targeting older customers
Comments: Interesting but might also appeal to wider audiences
3. Log a Brand
Brand: Ageist
Brand Overview: Marketing agency for aging demographics
67% of Gen Xers and 75% of baby boomers say that when they find a product they like, they tend to become repeat buyers
Impact: Positive
48.2% of baby boomers describe themselves as active social media users, compared to 90.4% of millennials.
Impact: Positive, Negative
Comments: Need to find alternative channels to acquire customers and find ways to leverage social to drive longer term engagement
Allbirds
Experience Tags: Current Consumer
I'm willing to : Speak about my experience
Brand Loyalty (Network NPS): 9
Comments: Super comfortable, sustainable and low maintenance. Machine wash the shoes.
Colorsmith ( )
Experience Tags: Not Familiar
I'm willing to : I'm sorry I can't be helpful here
Lagatta (https://go.task.io/9xhwt )
Experience Tags: Not Familiar
I'm willing to : I'm sorry I can't be helpful here
Haus (https://go.task.io/s2wwt )
Experience Tags: Not Familiar
I'm willing to : I'm sorry I can't be helpful here
Willow
Experience Tags: Not Familiar
I'm willing to : I'm sorry I can't be helpful here
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