Prediction Event: Let's make art YouTube channel will reach 100k subscribers

Prediction Year: 2021

Prediction Month: Feb

Confidence: Probable

Rationale: About 1/3 of MSQC videos are not featuring Jenny and another 20% include Jenny and others

Confidence: Probable

Rationale: Jenny continues to publish more than one video per week and engagement is steady and strong

Confidence: Possible

Rationale: Crafting. Com strategy still needs to be fleshed out

Confidence: Possible

Rationale: Too early to tell

Confidence: Possible

Rationale: Covid-19 impact still uncertain on retail model

Confidence: Possible

Rationale: LMA shows promise in terms of business model. Need to see how cost sharing comes into play as company expands into unrelated crafts

Confidence: Probable

Rationale: Low awareness and high loyalty

Impact: Strong Positive

Rationale: Size of market larger than expected at 4.2B

Affected Business Model: In Home, Retail