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Michael Kesselman
@mek
Activities
Campaigns
Team member
Indiana
Virginia
Michigan
Georgia
3rd Party brand portfolio is stable and growing
Assumptions: Increased owned-brand exposure will not impact relationships, 3rd party relationships are strong
How important is this?: Not Important
How confident are you?: Strongly Agree
WFF’s current portfolio is stable and growing
Assumptions: Brands are safe on the shelf
How important is this?: Somewhat important
How confident are you?: Disagree
3rd Party brand portfolio is stable and growing
Assumptions: 3rd party relationships are strong
How important is this?: Not Important
How confident are you?: No Opinion / Unsure
3rd Party brand portfolio is stable and growing
Assumptions: 3rd party relationships are strong
How important is this?: Somewhat important
How confident are you?: Disagree
“Center of the Store” is an attractive segment to build an owned-brand portfolio
Assumptions: Sub-categories / aisles worth targeting
How important is this?: Not Important
How confident are you?: Agree
WFF will target 1-2 additional segments to build owned-brand portfolios
Assumptions: we can balance “venture” risk, attractive sub-categories in BFY
How important is this?: Somewhat important
How confident are you?: No Opinion / Unsure
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