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Michael Kesselman
@mek
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Will demand for crafting suffer as crafters reallocate budgets and time to core essentials?
Confidence: Unlikely
Will addressable market shrink from the health and economic impacts of the virus?
Confidence: Unlikely
Ability to continue to grow audience and capture share of voice as new brands emerge and larger players shift online
Confidence: Probable
Differentiated online experience that can’t be easily replicated by Amazon
Confidence: Possible
Ability to scale an effective long-term brick and mortar strategy
Confidence: Possible
South Carolina
South Carolina
Michigan
Illinois
Kansas
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