Fact or Event: 67% of Gen Xers and 75% of baby boomers say that when they find a product they like, they tend to become repeat buyers

Comments: https://thingtesting.com/stories/older-consumers

Brand: Haus

Domain: https://thingtesting.com/brands/haus

Brand Overview: Appertif

Brand: Judy

Domain: https://thingtesting.com/brands/judy

Brand Overview: Survival kits

Fact or Event: 48.2% of baby boomers describe themselves as active social media users, compared to 90.4% of millennials.

Comments: https://thingtesting.com/stories/older-consumers

Brand: Twice

Domain: https://thingtesting.com/brands/twice

Brand Overview: Toothpaste. Lenny Kravitz sponsored

Brand: Preppi

Domain: https://www.preppi.co/

Brand Overview: Survival kits

Brand: Airinum

Domain: https://thingtesting.com/brands/airinum

Brand Overview: Face masks for genx

Brand: Allbirds

Domain: https://thingtesting.com/brands/allbirds

Brand Overview: https://thingtesting.com/brands/allbirds

Fact or Event: There are 75 million "baby boomers" in the U.S., age 57 and up, with a combined spending of $548 billion a year. Behind them in purchasing power are Gen Xers – a much smaller group of 49 million U.S. citizens – who are dishing out $357 billion a year. It’s leaps and bounds ahead of what millennials and Gen Zers have in their piggy banks.

Comments: https://thingtesting.com/stories/older-consumers