Fact or Event: WSJ article on market for aging well

Comments: https://www.wsj.com/articles/older-shoppers-are-the-hot-new-thing-for-consumer-brands-11612002644

Fact or Event: Nestle last month launched a powdered-milk drink in China under its Yiyang brand, aimed at older adults, which it says enhances mobility during aging

Comments: market in China for milk with added ingredients to provide specific benefits is worth 500 million British pounds, equivalent to $686 million, and growing at 13% a year

Experience Tags: Not Familiar

I'm willing to : I'm sorry I can't be helpful here

Experience Tags: Not Familiar

I'm willing to : I'm sorry I can't be helpful here

Experience Tags: Familiar, but never used

I'm willing to : I'm sorry I can't be helpful here

Brand: Always Best Care

Domain: In home non-medical services for seniors

Brand: Lively

Brand Overview: IOT company to track medication adherence among seniors

Brand: CareLinx

Brand Overview: Home care service market

Fact or Event: Nike releases "Cruiser" brand with a flexible heel targeting older customers

Event: Online spending among boomers will reach 20%

Prediction Year: 2025

Prediction Month: Dec

Rationale: Setting a baseline. Total spending is 16% now and boomers are the late adopters of technology.