2. Improve the accessibility and efficiency of quilting products and services

1. Increase MSQ Awareness​

Lack of school curricula will create a skill deficit for more advanced crafts (e.g. no “Home Economics”)

Ability to continue to attract, engage and enable younger generations of crafters

Will there be long term benefits to scale as new adjacent categories are introduced?

MSQC will develop a strong, diversified stable of personalities beyond Jenny Doan

Jenny Doan will remain active in building an active, engaged community

Will operational efficiency suffer long term as health and safety protocols are implemented?

Will demand for crafting suffer as crafters reallocate budgets and time to core essentials?

Will addressable market shrink from the health and economic impacts of the virus?