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Michael Kesselman
@mek
Activities
Campaigns
Team member
Differentiated online experience that can’t be easily replicated by Amazon
Confidence: Possible
Ability to scale an effective long-term brick and mortar strategy
Confidence: Possible
Ability to continue to grow audience and capture share of voice as new brands emerge and larger players shift online
Confidence: Probable
4. Product Expansion
Confidence: Possible
3. Channel Expansion
Confidence: Possible
2. Category Expansion
Confidence: Possible
1. Grow the Core Business
Confidence: Probable
4. Product Expansion
Confidence: Possible
Rationale: Need to test here
3. Channel Expansion
Confidence: Possible
Rationale: Not sure what post covid environment means for msq yet
2. Category Expansion
Confidence: Possible
Rationale: Need to refine strategy for crafting.com and manage long term subscriber churn for lma
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