Confidence: Probable

Rationale: Strong performance on core operations and expanded content and community opportunities with live streams

Confidence: Possible

Rationale: Need to test. Opportunity is there

Confidence: Possible

Confidence: Probable

Rationale: Large lead and consistent disciplined content creation and engagement.

Confidence: Possible

Confidence: Possible

Rationale: Post covid omnichannel engagement model is still unknown.

Confidence: Possible

Rationale: Promising progress with watercolors but will need to figure out fulfillment and sustained engagement model (e.g education tracks, group events, corporate sponsorships etc)

Confidence: Probable

Rationale: Low awareness and deep engagement with their core customer

Confidence: Possible

Confidence: Probable